Glossar Content Marketing

Das Wichtigste aufs Wesentliche gebracht.

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A

A/B-Test

Ad

Ad Click

Ad Impression

Ad Server

Ad View

Adblocker

AdSense

Advertorial

AdWords

Affiliate Marketing

AIDA-Formel

Alt-Tag

B

B2B / B2C

Backlink

Banner

Benchmark

Betreff (E-Mail)

Blog Marketing

Bot

Bounce Rate

Brand Awareness

Brand Monitoring

Branding

Bundesverband Digitale Wirtschaft (BVDW)

Buzzer (Buzz Marketing)

C

Call-to-Action (CTA)

Chatbot

Click (Through) Rate (CTR)

Clickbaiting

Community

Content …

Content Management System (CMS)

Content Marketing

Content Strategie

Conversion …

Corporate Blog

Corporate Identity

Cost per …

Crossmedia

Crossposting

Customer Engagement (CE)

Customer Journey

D

Dark Web

Data Mining

Datenfeed

Datenschutz

Deep Web

Demand Side Platform (DSP)

DENIC

Digital Native

Direkt-Marketing / Dialog-Marketing

Display Ads / Display Marketing

Domain

Domaingrabbing

Duplicate Content

Durchschnittskontakt (OTS)

Dynamic Search Ads

Dynamic Serving